Following its #MakeSpaceForWomen campaign ad aired during the Super Bowl, Olay doubled down on its focus on women in science, technology, engineering, and mathematics (STEM) with a bold plan to triple the number of multicultural women in STEM careers over the next 10 years.

Announced on Women’s Equality Day, Aug. 26, the American skincare brand owned by Procter & Gamble launched the #FaceTheSTEMGap campaign, which includes Reshma Saujani, founder and CEO of Girls Who Code, Erica Joy Baker, software engineer, Sabrina Gonzalez Pasterski, theoretical physicist, Alyssa Carson, the youngest Astronaut-in-Training, Markaisa Black, a P&G Chemist; Alyssa George, a P&G Engineer; and Tori Moore, a P&G Chemist.

“I grew up watching TV where Black women were depicted as doctors, lawyers, athletes, or addicts, with little in between. Rarely, if ever, did I see a Black woman technologist. Even today, images of Black women in computing are few and far between,” said Baker, in a statement.

“That’s why I’m proud and grateful to be a part of Olay’s commitment to closing the STEM gap,” she continued. “I want young Black girls to see as many faces of Black women in STEM as possible, as often as possible. Olay’s campaign will show young girls that they can not only be the change they want to see in the world but that they can be the creators of that change.”

Currently, only 24 percent of professionals in the STEM field are women, although women are behind important innovations.

Olay also announced a $1 million financial commitment to supporting women pursuing STEM careers. Starting with a $500,000 donation to the United Negro College Fund (UNCF), Olay will provide support to women of color who today make up only 1 in 20 STEM jobs.

The campaign shares facts about the STEM gender gap and also showcases the women delivering a decipherable “code” with ideas, equations, and scientific languages.