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Barbie continues to inspire girls to explore STEM

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  • Published July 19, 2018
    By : Staff Writer

Since 1959, Barbie has been an astronaut, a scientist, video game developer, and computer engineer.

This summer, Barbie® added a new career to her resume. The brand launched Robotics Engineer Barbie in June, joining a lineup of more than 200 science, technology, engineering, and math (STEM) related careers held by Barbie.

"For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything," said Lisa McKnight, general manager and senior vice president, Barbie. "By playing with Robotics Engineer Barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world."

The brand also partners with experts in the field to ensure these dolls are an authentic representation of the profession and coding skills.

As part of a multi-year partnership with Tynker, the number one game-based platform that has helped more than 60 million kids learn to code, Mattel is launching six free Barbie-inspired coding experiences at tynker.com/BarbieYCBA.

These lessons are designed to teach logic, problem-solving and the building blocks of coding while casting young learners in different roles alongside Barbie.

"Our mission is to empower youth to become the makers of tomorrow through coding, and the Barbie brand is an ideal partner to help us introduce programming to a large number of kids in a fun, engaging way," said Krishna Vedati, co-founder and CEO, Tynker. "It's critical that all young learners have an opportunity to explore the possibilities available in STEM fields, and Tynker's Barbie programming experience is a valuable tool to introduce kids of all ages to these concepts while building their coding skills."

The Barbie brand is also providing:

  • A grant of support to Black Girls CODE and gifting dolls at robotics workshops to reach young girls interested in developing skills in the field.
  • More Tynker coding content – continuing its multi-year partnership with Tynker to introduce seven lessons throughout the year and again timed to Hour of Code in December.
  • In collaboration with Information Science Professor and Coder Casey Fiesler, Ph.D., Barbie is releasing Code Camp for Barbie and Friends. The e-book is a kid-friendly introduction to the concepts of code and will be available for sale on Amazon.com.

    Robotics Engineer Barbie is available in four skin tones for $13.99 on Barbie.com and Amazon.com. For more information on Tynker and the larger program, please visit www.barbie.com/coding.

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