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Barbie highlights historical, modern-day role models to inspire and motivate

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  • Published March 07, 2018
    By : Staff Writer

Ahead of International Women's Day, Barbie is honoring historical and modern-day role models from around the world to inspire the next generation of girls.

"As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women's Day because we know that you can't be what you can't see," said Lisa McKnight, Senior Vice President, and General Manager, Barbie.

"Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything."

Through its Shero program, Barbie honors women who have broken boundaries and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness. Global honorees announced today include:

  • Patty Jenkins, Filmmaker, USA – The first woman in history to helm a film with a budget in excess of 100 million dollars for WONDER WOMAN, which broke the record for Biggest Grossing Live-Action Film Directed by a Woman – domestic and worldwide
  • Chloe Kim, Snowboarding Champion, USA – A first generation Asian-American snowboarding champion and the youngest woman to win a gold medal in snowboarding at the 2018 winter games at age 17
  • Lorena Ochoa, Professional Golfer, Mexico – Athlete, mother, entrepreneur and unbreakable promoter of golf in Mexico
  • In the Introducing Inspiring Women™ doll line series, the first three dolls are:

      Amelia Earhart – First female aviator to fly across the Atlantic Ocean, courageously challenging the conventions of the times by breaking and setting aviation records
      Frida Kahlo – Artist who gained recognition for her unique style and perspective, and became a celebrated artist, activist, and symbol of strength
      Katherine Johnson – Pioneer in mathematics who broke through barriers of race and gender, and joined a pool of women hired by NASA to work as 'human computers' to calculate the trajectory of the first American-manned flight into space

    Barbie has previously honored women, including Misty Copeland, Ava DuVernay, Eva Chen and Ashley Graham. Through the program, which started in 2015, Sheroes are given the Barbie brand's highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere.

    Visit www.Barbie.com/rolemodels for more information on the global role models and program. Follow @barbie and @barbiestyle on social media to join in the conversation using #MoreRoleModels.

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