MoneyBall Medicine: Thriving in the New Data-Driven Healthcare Market is written by business expert Harry Glorikian, along with award-winning healthcare writer Malorye Allison Branca.

The book includes interviews with dozens of healthcare leaders, and describes the business challenges and opportunities arising for those working in the sector.

The authors map out many of the changes taking place, and describe how they are impacting everyone from patients to researchers to insurers, and outline some predictions for the healthcare industry in the years to come.

The authors also make a compelling case for embracing technology and the use of data to revolutionize the healthcare system for the greater good of patients and healthcare professionals alike.

The authors reveal where data and cutting-edge analytics are already advancing healthcare and creating new and evolving business opportunities.

Data and technology are already impacting drug development, precision medicine, and how patients with rare diseases are diagnosed and treated. Digital devices and artificial intelligence are helping doctors do their jobs faster and with greater accuracy.

"I wrote Moneyball Medicine for those in the healthcare industry: pharma, clinicians, diagnostic and medical device companies, and investors to help them begin to understand how data and analytics are at the basis of the current revolution in healthcare," said Glorikian in a statement. "I mixed in research with interviews with key thought leaders in the field who describe how the technology has changed their jobs and health care delivery. The focus of the book is on conveying this information to a wider audience. There is a lot of misunderstanding about the capabilities and limitations of Big Data to solve healthcare’s biggest challenges—I hope my book breaks down some of those issues and provides clear examples of where data analytics has been successful."

MoneyBall Medicine: Thriving in the New Data-Driven Healthcare Market is published by CRC Press, Taylor and Francis Group and is available from Amazon.com